Mr. Fahey, oh do I disagree. You have lumped all people into one pile. There are many people (quite a few researchers are finding that it is a majority) who feel their platform for social interaction on the web is not serving themselves well and the biggest thing holding them back is not having ease to find and reconnect with those whom they have already connected. The services that provide easy means to connect with those your connections on other services are finding they are getting good adoption and many people are staying and trying the real social interaction their services provide.Much of the research around people only wanting to friend people is largely based on services that offer little else and/or their social offerings are not enticing enough to do anything but just “friend” people. There may be those that just want to friend (I do believe there are), but the majority of the people are not in that category.I do agree that the address book or PIM should manage much of this, or could be central in this approach.