Strangely enough, I’m reading this just before listening to The Big Web Show’s episode on Content Strategy, which also happens to be a book I’m reading that makes content organization a full-on ‘other side’ of IA work; talk about synchronicity.

Seeing the cost of poor findability scale up in large organizations reveals a bit of a dirty secret about the web: we think that because we usually find something sufficient with Google that search is working just fine. But peeking under the hood a bit as you do here reveals that it does need to be done better.