I have long been a fan of design fiction to frame what the deployment of a design idea looks like after it has been created and is in use. I have used this quite a few times in my own work over the years. But, seeing great examples of design fiction in public isn’t a common occurrence. The great folks at Near Future Laboratory do great design fiction work – it is well worth picking up their “All-In-One Design Fiction Combo Pack” if you haven’t yet.

Fantastic Example for NYC Branch Libraries

This week Union released When A Branch Becomes The Root: A proposal by UNION that imagines the future of NYC’s branch libraries.. This is not only a great example of design fiction, but a great rework and imagining explained as happened of how to reshape and design not only the physical New York City branch libraries properties, but how to expand how they function as a service for people in the city. The brand / identity design becomes as much of an important part of the work as it helps not only help the library stand out, but helps bring the library and information out of the libraries and into people lived.

There is so much that is really good in this proposal and how it is executed that it will likely be an open tab for a while in my browser or in near reach saved out.